Tuco Benedicto Pacífico Juan María Ramírez (en_ki) wrote,
Tuco Benedicto Pacífico Juan María Ramírez
en_ki

Ways in which viral marketing is defective

1. I have heard approximately 200,000 things about The Hunger Games, some random SF thriller, by people in my social network. (The things I hear are the same things over and over again: apparently it is about a girl who is admirable because things happen to her, and some people in the movie are not white, and there are a lot of racist people on Twitter.)

There remains about a 10% chance I will see it before it leaves theaters, because it is the only movie I have heard is playing but I don't actually think completely passive characters are fun to watch.

2. I had, until today, heard exactly zero things approximately one thing about The Cabin In The Woods. This is by Joss Whedon, which means the chance that I will go and see it given that I have heard about it is 100%. It has been out for almost two weeks.

Dear Hollywood marketing machine: the whole damn point of marketing is that that you identify the kind of people who will buy your shit and make them aware that your shit is there and stinks so good. When you have shit I want and, instead of telling me about it, you push some completely different shit as hard as you can in the hopes of making me want it, you have completely failed at your job. I hate you.

For the record, the reason I know about tCitW is that digitalsidhe mentioned DNA Pizza, and I realized I hadn't checked DNA Lounge's schedule in a while (in case there was a show this weekend that would motivate me to finally go there after all these years of reading the proprietor's web site/LJ on and off), so I went to check it out, and I took a look at the proprietor's blog in case there was anything interesting that BoingBoing hadn't reblogged, and lo! he said that movie was good. And also he thinks hipsters are better than regular people.

And now I know that. This is what social networking is for.
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